11th February 2025
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24th August 2023
Brand Competition: What it is and its importance
Brand competition refers to the rivalry and competition between different brands within the same industry or market. It involves the efforts made by companies to gain a competitive edge, attract…
23rd July 2023
Consumer Perception: What it is and its importance
Consumer perception directly influences purchase decisions. How consumers perceive a product or brand in terms of its quality, value, trustworthiness, and relevance impacts their willingness to buy. Consumer perception refers…
23rd June 2023
What Is Brand communication?
Brand communication takes place every time a potential customer or client interacts with a particular brand. Brand communication refers to the strategic process of conveying a brand's values, messages, and…
16th June 2023
Why You Should Outsource Your Social Media
As a small business, you may wonder if it's worth paying to outsource your social media to a company that will manage everything. Outsourcing your social media management can offer…
26th May 2023
Best email marketing tips and strategies
Email marketing is a powerful digital marketing strategy that involves sending targeted messages and promotional content to a group of individuals through email. It allows businesses to directly communicate with…
12th May 2023
What Is Branding and Why is it important?
We look at what is branding and why it is essential to marketing your business. Branding refers to the process of creating a unique name, design, symbol, and other features…
9th May 2023
Best Social Media Platforms for Your Business
The best social media platform is an individual for your business depends on several factors, including your target audience, the nature of your business, and your marketing goals. A social…
5th May 2023
Indexing Your Website on Google
Is your website being found on Google? Make sure it's indexed so that Google lists your pages on their search engine. Indexing your website on Google means making your website…
22nd April 2023
Defining Core Brand Values For Your Business
We look at the top 5 defining core brand values that will help your business perform and grow. Defining core brand values is an important step in building a strong…
