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Search Engine Optimisation

5 Ways To Rank Higher On Google

By 25th January 2023May 26th, 2023No Comments
5 Ways To Rank Higher On Google Social Share

Rank higher in Google with our helpful tips to improve your SERPs including keyword research, creating high-quality content, building backlinks, optimising your website, and using social media to promote yourself.

If you are operating an online business then being found through an organic Google search is of the highest importance. Organic traffic makes up the bulk of website visitors, from 50% to 60% of all visitors finding your website by using certain words to find you. We call these words a keyphrase or search string and without proper SEO it could be impossible to find your business. SEO also gives you a better chance of making a sale on your website too.

Ranking higher in Google search results is important to increase your website’s visibility and drive more traffic to your site.

Here are the top 5 ways to improve your website’s Google rankings:

Conduct keyword research

Identify the keywords and phrases that your target audience is searching for and optimize your website’s content for those keywords. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-volume, low-competition keywords that you can target in your content.

Create high-quality content

Publish high-quality, informative content on your website that targets your audience’s search queries. Use your target keywords naturally throughout your content and ensure that your content is optimized for both search engines and human readers.

Build high-quality backlinks

Backlinks from other authoritative websites are important signals to Google that your website is trustworthy and authoritative. Focus on building high-quality, relevant backlinks from reputable websites in your industry.

Optimise your website

Ensure that your website is optimized for search engines and human readers. This includes optimizing your page titles, meta descriptions, headers, and content for your target keywords. Make sure your website is mobile-friendly, has a fast loading speed, and is easy to navigate.

Use social media

Promote your website on social media platforms to increase its visibility and drive traffic to your site. Share your content on social media and engage with your followers to increase your reach and build your online presence.


By following these strategies, you can improve your website’s Google rankings and attract more traffic to your site. Remember, ranking higher in Google takes time and effort, so be patient and stay committed to your SEO strategy.

Are you looking to get more organic traffic to your website? Contact us and we’ll help you succeed. Follow us on our socials including instagram, twitter and linkedin for tips and advice.


Author DigitalBrandDesign

Stephen is a branding designer and marketing specialist. He is active in the four main aspects of promoting business - branding, website design, graphic design and social media marketing.

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