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5 Ways to Use TikTok for Business

By 13th November 2022June 2nd, 2023No Comments
5 Ways to Use TikTok for Business

Our customers always ask us how they can use social media to build their brand online and increase revenue, TikTok is a great way to engage with focused groups.

TikTok is one of the best social media platforms for businesses that allows users to create and share short videos. The app was launched in 2016 by a Chinese company called ByteDance, and has since become one of the most popular social media platforms in the world, with over 1 billion active users.

TikTok’s videos are typically 15 to 60 seconds long and are set to music, with users able to choose from a large library of songs and sound bites. The app also includes a range of video editing tools and effects that users can use to enhance their videos, such as filters, stickers, and animations.

TikTok’s content is largely driven by trends and challenges, with users creating and sharing videos that follow popular themes or incorporate popular hashtags. The app’s algorithm also plays a key

TikTok has become a popular social media platform for businesses to reach and engage with younger audiences.

Here are five ways businesses can use TikTok to promote their brand and grow their audience:

Create engaging video content

TikTok is all about short, attention-grabbing video content. Businesses can use TikTok to create engaging videos that showcase their products or services in a creative and entertaining way. For example, a clothing brand could create a video showing off their latest collection using popular TikTok trends or challenges.

Engaging video content refers to videos that captivate and hold the attention of the viewer, compelling them to watch, interact, and share the content. It is content that resonates with the audience, evokes emotions, and prompts them to take action.

Here are some characteristics of engaging video content:

  1. High-quality production: Engaging videos typically have good production value, including clear visuals, professional editing, and high-quality audio. The technical aspects of the video should be well-executed to maintain viewer interest.
  2. Compelling storytelling: A strong narrative or story is crucial to engaging video content. It should have a clear beginning, middle, and end, with a well-defined structure that keeps the audience hooked. The story should be relatable, evoke emotions, and create a connection with the viewer.
  3. Concise and focused: Engaging videos are usually concise and to the point. Attention spans are often short, so it’s important to convey the message or story efficiently without unnecessary fluff. The content should be focused and avoid being overly long or repetitive.
  4. Visual appeal: Engaging videos use visually appealing elements to capture attention. This can include attractive graphics, animations, vibrant colors, and visually interesting compositions. The visuals should be aligned with the content’s purpose and target audience.
  5. Authenticity: Authenticity is key to engaging video content. Audiences connect with videos that feel genuine, honest, and relatable. Avoid overly scripted or overly polished content, as it can come across as artificial. Authenticity helps build trust and encourages viewers to engage with the content.
  6. Emotional impact: Engaging videos often evoke emotions such as joy, surprise, sadness, or inspiration. Emotionally resonant content tends to leave a lasting impression on viewers and encourages them to share the video or take further action.
  7. Call to action: Effective video content includes a clear call to action that prompts viewers to engage further. This could be subscribing to a channel, visiting a website, purchasing a product, or sharing the video with others. A strong call to action encourages viewer participation and extends the reach of the video.

Remember, engaging video content can vary depending on the target audience, purpose, and platform where it will be shared. It’s important to understand your audience’s preferences and tailor the content to meet their needs and interests.

Partner with influencers

TikTok influencers have a large following and can help businesses reach a wider audience. By partnering with influencers, businesses can promote their products or services to their followers and gain credibility and visibility in their industry.

Partnering with influencers can be beneficial for several reasons:

  1. Expanded Reach: Influencers have built a dedicated following across their social media platforms, which means partnering with them allows you to tap into their established audience. This can help you reach a wider and more targeted audience that aligns with your brand or product.
  2. Increased Credibility: Influencers have developed a level of trust and credibility with their followers. When they endorse or promote your brand or product, their audience is more likely to trust and value their recommendation. This can help build credibility and establish trust with potential customers.
  3. Authenticity and Relatability: Influencers often have a specific niche or expertise, which means their content resonates with their audience. When partnering with an influencer whose values, interests, or lifestyle align with your brand, the endorsement feels more authentic and relatable to their followers. This can result in a higher level of engagement and acceptance of your brand or product.
  4. Creative Content Generation: Influencers are skilled at creating engaging and captivating content. By partnering with them, you can leverage their creativity and unique style to create content that aligns with your brand and captures the attention of their audience. This can help diversify your content strategy and bring fresh perspectives to your marketing efforts.
  5. Increased Engagement and Conversions: Influencers have the ability to drive engagement and conversions through their content. Their followers are more likely to actively engage with their posts, leave comments, and take action based on their recommendations. By partnering with influencers, you can leverage their ability to generate higher levels of engagement and conversions for your brand or product.
  6. Targeted Marketing: Influencers often have a specific niche or demographic they cater to. This allows you to target your marketing efforts more effectively by partnering with influencers who have an audience that aligns with your target market. This targeted approach can result in better ROI and more effective marketing campaigns.

When considering partnering with influencers, it’s important to choose influencers whose values, style, and audience align with your brand. It’s also essential to establish clear objectives, expectations, and guidelines for the partnership to ensure a successful collaboration.

Utilize hashtags

TikTok relies heavily on the use of hashtags to categorize content and help users find relevant videos. Businesses can use popular hashtags in their videos to reach a wider audience and gain more views.

Utilizing hashtags on TikTok can be beneficial for the following reasons:

  1. Discoverability: Hashtags on TikTok are a powerful tool for increasing the discoverability of your content. When you use relevant and popular hashtags, your videos have the potential to reach a wider audience beyond your followers. Users can search and follow specific hashtags, allowing your content to appear in their feed even if they don’t follow you directly.
  2. Trend Participation: TikTok is known for its viral trends and challenges. By using trending hashtags, you can participate in popular conversations and capitalize on the existing momentum. This can help boost the visibility and engagement of your content as users are actively searching for and engaging with these trends.
  3. Categorization and Organization: Hashtags provide a way to categorize and organize your content. By using specific hashtags related to your niche or topic, you can make it easier for users who are interested in that particular subject to find your videos. This helps ensure that your content reaches the right audience who are more likely to engage with it.
  4. Community Engagement: Hashtags foster community engagement on TikTok. When you use a specific hashtag, you become part of a larger conversation or community. Users who are interested in that hashtag can engage with your content, leave comments, and even duet or stitch your videos. This increases the likelihood of your content being shared and helps build a sense of community around your brand or content.
  5. Campaigns and Brand Awareness: Hashtags can be used to support specific campaigns or increase brand awareness. By creating a unique branded hashtag and encouraging users to participate, you can generate user-generated content, create a buzz around your brand, and increase visibility. This can help in building brand recognition and loyalty among TikTok users.
  6. Analytics and Insights: TikTok provides analytics and insights related to hashtag performance. By tracking the performance of different hashtags, you can gain insights into which ones are driving the most views, engagement, and discoverability for your content. This information can help you refine your hashtag strategy and optimize future content.

When utilizing hashtags on TikTok, it’s important to strike a balance. Avoid using too many hashtags in a single video, as it can appear spammy and may not resonate well with viewers. It’s best to use a mix of popular and niche hashtags that are relevant to your content. Experiment with different hashtags over time to identify which ones work best for your specific goals and target audience.

Run contests and challenges

TikTok users love participating in challenges and contests. Businesses can create their own challenges or contests and encourage users to create videos using their products or services. This can help increase engagement and create user-generated content.

Running contests and challenges on social media can be beneficial for several reasons:

  1. Increased Engagement: Contests and challenges are highly engaging and can attract the attention of your audience. By encouraging participation, you invite users to interact with your brand and content actively. This can lead to increased likes, comments, shares, and overall engagement on your social media platforms.
  2. Expanded Reach: Contests and challenges have the potential to go viral, especially if users are encouraged to share their participation or entries with their own social networks. This can result in an expanded reach as the contest or challenge gains traction and reaches new audiences who may not have been previously exposed to your brand.
  3. User-Generated Content: Contests and challenges often involve users creating and sharing their own content related to your brand or a specific theme. This user-generated content (UGC) can be a valuable asset as it provides social proof, authenticity, and diverse perspectives associated with your brand. UGC can also be repurposed for future marketing campaigns or promotions.
  4. Brand Awareness: Running contests and challenges can help increase brand awareness as users actively participate and share their experiences with your brand. The more people talk about your contest or challenge, the more your brand name and message will spread, reaching a wider audience and potential customers.
  5. Data Collection and Insights: Contests and challenges often require participants to provide their information or complete specific actions, such as filling out a form or sharing their email address. This allows you to collect valuable data and insights about your audience, which can be used for future marketing efforts and targeted campaigns.
  6. Fostering Community and Loyalty: Contests and challenges can strengthen the sense of community and loyalty around your brand. When users participate and engage with your content, they become more invested in your brand and are more likely to continue following and supporting your future initiatives.
  7. Excitement and Entertainment: Contests and challenges inject an element of excitement, fun, and entertainment into your social media presence. They provide a break from regular content and can create anticipation and enthusiasm among your audience. This helps to keep your brand fresh in the minds of your followers and fosters a positive perception of your brand.

When running contests and challenges, it’s important to establish clear rules, objectives, and deadlines. Additionally, offer valuable and relevant prizes or rewards to incentivize participation. Consider leveraging social media advertising to boost the visibility and reach of your contest or challenge. Lastly, monitor and engage with participants throughout the duration of the contest or challenge to create a positive and interactive experience for everyone involved.

Show off company culture

TikTok can be a great platform for businesses to show off their company culture and connect with their audience on a personal level. For example, a business could create videos showcasing behind-the-scenes footage of their office, or highlight their company’s values and mission.

Showing off company culture can be beneficial for several reasons:

  1. Employer Branding: Displaying your company culture allows potential employees to get a glimpse into the work environment, values, and atmosphere of your organization. It helps in shaping your employer brand and attracting top talent who align with your company’s values and mission. Candidates who resonate with your company culture are more likely to be engaged and productive employees.
  2. Employee Retention and Engagement: Highlighting your company culture reinforces a sense of belonging and pride among your existing employees. When employees feel connected to the company’s values and vision, they are more likely to be engaged, motivated, and satisfied in their roles. This, in turn, can improve employee retention rates and reduce turnover.
  3. Differentiation in the Market: Company culture can serve as a unique selling point that sets your organization apart from competitors. By showcasing a positive and inclusive work environment, you demonstrate that your company is not just focused on products or services but also on fostering a supportive and fulfilling workplace. This can attract customers, clients, and partners who value organizations with strong cultures.
  4. Enhanced Reputation: A positive company culture can contribute to building a strong reputation in the industry and among the wider community. When your organization is known for its positive work environment, ethical practices, and employee-centric policies, it can create a positive perception and enhance your brand’s reputation. This can lead to increased trust, credibility, and customer loyalty.
  5. Employee Advocacy: When employees are proud of their workplace culture, they are more likely to become advocates for your brand. They may share positive experiences on social media, refer potential customers or clients, and contribute to positive word-of-mouth marketing. This can amplify your brand’s reach and influence in a more authentic and relatable manner.
  6. Improved Collaboration and Teamwork: A strong company culture fosters a sense of unity and collaboration among employees. When employees feel connected and share common values, it promotes teamwork, effective communication, and a positive work environment. This can lead to better collaboration, innovation, and productivity within teams and across departments.
  7. Attracting Loyal Customers: Customers are increasingly interested in supporting companies that align with their values. By showcasing your company culture, you can attract customers who resonate with your values and are more likely to become loyal brand advocates. They may feel a deeper connection to your brand and be more inclined to choose your products or services over competitors.

Remember, when showcasing company culture, it’s important to be authentic and transparent. Share real stories, testimonials, and examples that truly reflect the values and experiences within your organization. This helps build trust and credibility with your audience, whether they are potential employees, customers, or partners.


Overall, TikTok can be a great platform for businesses to reach and engage with younger audiences in a fun and creative way. By creating engaging content, partnering with influencers, utilizing hashtags, running contests and challenges, and showcasing company culture, businesses can use TikTok to grow their audience and promote their brand.

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Author DigitalBrandDesign

Stephen is a branding designer and marketing specialist. He is active in the four main aspects of promoting business - branding, website design, graphic design and social media marketing.

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