We look at the top 5 website design goals and objectives to get the best out of your website.
When we speak to website owners and ask them “what do you want out of your website?” the most common answer is “we want out a better website”. If you don’t have defined goals for your website you probably won’t get what you want out of the website. But what are your goals? Our top 5 Website Design Goals are increasing sales, growing brand awareness, generating more leads, customer support or supply resources.
Deciding on what your goals are before building a website will cut out a lot of wasted time but also costs as well. What are the end results of your goals and objectives? This will help determine what solutions to implement in the design of the website.
Clearly defined website goals and objectives will help you achieve the results you are looking for from your website. Without proper planning and design your goals are just wishful thinking.
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The number one goal for most websites is to sell, let customers buy direct from your business. The best solution for selling your products online is an e-commerce website. The advantage of selling online is customers buy anytime day or night. But to handle a large amount of products and visitors you need a good hosting platform.
As well as designing a website that directs customers to the products they are looking for easily, this needs to be supported by sales team who are on hand through direct messaging. Your customer needs come first and this should be reflected in the design, wether its featuring the best selling products on the home page or robust search facility.
When designing a website the focus should always be on the customers needs, great user experiences can keep customer relationships positive. Catering to customer needs is nothing new but with your website you can provide real in depth customer support in the form of how to documents, or you can have an online chat support facility.
This type of goal can also take the form of making things as easy as possible for your clients to interact with your business. Such as making appointments online or accessing members areas with tailored content to the user. Good customer service ensures a positive experience and the likely hood of future purchases.
Generate more leads and convert them
Lead capture is a popular goal for websites, not everyone will purchase directly from a website but prefer to discuss their requirements before committing to anything. It’s important to drive these customers to supply their information so you can reach out to them directly is important.
Capturing this type of information can be done with pop ups or sign up forms asking for details. Converting this type of traffic begins with real informative content. Give them the opportunity to learn more and engage with your business on their terms.
Grow brand awareness
Not every website can sell products directly to customers, but they can market to them to build their brand awareness. A perfect example is a charity who need to bring awareness to an issue and educate people on.
Gaining followers and encouraging engagement should be the goal of a website looking to grow awareness of their brand. This should be done in-conjunction with the existing marketing department, promoting the latest news or offers from the business.
Finally the last goal we discuss is providing quality authoritative resources in the form of content on your website. To create high traffic on a website, you have to be an authority on the subjects people come for. Example of this type of website would be a news website, where accurate information is added regularly. Establishing trust with the reader is essential through credible authors willing to stand behind the information presented.
Another example would be industry experts in niche fields, providing tips and educational content creates an engaging platform.