Skip to main content
Branding Design

How To Write A Mission Statement

By 27th February 2023May 29th, 2023No Comments
How to Write A Mission Statement

Writing a mission statement for your business is an important step in defining your purpose, values, and goals.

A mission statement for a business is a concise and clear statement that communicates the purpose, values, and goals of the organization. It outlines the reason for the business’s existence, its primary objectives, and the principles that guide its actions. A well-crafted mission statement should capture the essence of the business and provide direction for its activities.

The key is to craft a mission statement that accurately represents your business’s purpose and aspirations, while also resonating with your target audience and stakeholders.

Here’s a step-by-step guide to help you write an effective mission statement:

Understand Your Business

Start by gaining a clear understanding of your business, its products or services, and the target audience you serve. Reflect on what makes your business unique and what value it provides to customers.

Define Your Purpose

Identify the core purpose or reason for your business’s existence. Ask yourself why your business exists and what problem it solves or what need it fulfills. This should capture the essence of why your business matters.

Identify Your Values

Determine the core values that guide your business’s operations and decision-making. Consider principles such as integrity, innovation, customer-centricity, sustainability, or any other values that are important to your business.

Consider Your Vision

While a mission statement focuses on the present, you may also want to consider your long-term vision. Think about where you see your business in the future and how it aligns with your mission.

Keep It Concise and Clear

A mission statement should be concise and easily understood. Aim for a statement that is one to two sentences long, capturing the essence of your business’s purpose and values. Use simple and straightforward language.

Make It Specific and Unique

Avoid generic or vague statements that could apply to any business. Make your mission statement specific to your business, highlighting what sets you apart from competitors.

Be Authentic

Ensure that your mission statement reflects the authentic nature of your business. It should genuinely represent your values and resonate with both your employees and customers.

Seek Input and Feedback

It can be helpful to involve key stakeholders, such as employees, in the mission statement creation process. Gather input and feedback to ensure that the statement captures the collective vision and values of your organization.

Revise and Refine

Crafting a mission statement is an iterative process. Write a draft, review it, and refine it as needed. Test it against your business’s purpose and values until you feel it accurately represents your organization.

Use it as a Guide

Once you have finalized your mission statement, use it as a guide for decision-making, goal-setting, and communicating the purpose of your business internally and externally.


Remember, a mission statement is not set in stone and can evolve over time as your business grows and adapts. Regularly review and update your mission statement to ensure it remains relevant and aligned with your business’s goals and values.

Looking for a website with these goals in mind, contact us and we’ll help you succeed. Follow us on our socials including instagram, twitter and linkedin for tips and advice.


Author DigitalBrandDesign

Stephen is a branding designer and marketing specialist. He is active in the four main aspects of promoting business - branding, website design, graphic design and social media marketing.

More posts by DigitalBrandDesign