We were asked by many clients, is SEO worth the money? In short YES if you wish to be found on the first page of a Google search.
If you are operating an online business then being found through an organic google search is of the highest importance. Organic traffic makes up the bulk of website visitors, from 50% to 60% of all visitors finding your website by using certain words to find you. We call these words a keyphrase or search string and without proper SEO it could be impossible to find your business. SEO also gives you a better chance of making a sale on your website too.
A website without SEO is like walking through a forest at night without a tourch.
Table of Contents
Here are the top 5 reasons why you should SEO performed on your website:
Gain Visibility Online
SEO Visibility basically shows how your website is doing in organic search results when someone searches specific search queries through a search engine like Google or Bing. If a page from your website appears within the first page or search results then you are highly visible, if your page doesn’t appear within the first few pages then it’s far less likely to people will see it and visit your website.
With a careful SEO strategy around specific search terms, you can climb the search results to make your website more visible. This will increase traffic to your website and increase sales.
Build Trust and Credibility
Credibility and trust is be gained through SEO. When you type something into Google you will be presented with Search Engine Results Pages (also known as “SERPs”). SERPs will show you a list of websites that are most relevant to your search request, the higher up the list your website is, the more credibility you gain with searchers.
In short, SEO will help you get higher in the SERPs thus making your website more credible. Trust is a big factor for customers deciding to spend money with a brand so it’s important to be found high on SERPs.
Increase Location-Based Activity
If you have a brick-and-mortar business then Local SEO will improve your search engine visibility for local businesses. We can help improve organic traffic from searches by local customers in your area and nearby. This means you are more competitive within your area against other businesses that operate there. A great benefit of local SEO is appearing with google map searches which appear above organic searches.
Increase Engagement and Conversions
SEO will help increase user engagement on your website. It can help measure how your visitors are interacting with the content on your website. The metrics we can look at are how long on average people spend on your pages and if they choose to share your website via social media.
By performing SEO on your website you will appear higher up the SERPs to the most relevant people who are looking for your type of services or products. The more targeted people who visit your website the higher the likelihood of turning visitors into paying customers.
SEO is Cost-Effective
SEO is one of the most cost-effective marketing strategies available because it targets and pulls in people who are actively looking for what you sell. It basically guides people who want your services or products via organic searches. It’s far less intrusive than outbound strategies like cold-calling or leaflet drops.
Conclusion
Are you looking to get more organic traffic to your website? Contact us and we’ll help you succeed. Follow us on our socials including instagram, twitter and linkedin for tips and advice.
