We look at the top 5 reasons why an SEO Audit will help your website perform better in Google search results and ultimately attract more business.
An SEO audit is a comprehensive evaluation of a website’s search engine optimization (SEO) performance and factors that affect its visibility in search engine results pages (SERPs). It involves analyzing various aspects of a website to identify areas that need improvement, optimization, or correction to enhance its search engine rankings.
An SEO audit helps you identify and address the factors that may be hindering your website’s performance in search results..
Here are the 5 reasons why an SEO Audit will improve your Google Rankings:
Mobile-Friendly Website
Google search engines rank the websites they list on how responsive they are to other devices, mainly mobile-friendly devices.
Website Speed
The number one goal for most websites is to sell, let customers buy direct from your business. The best solution for selling your products online is an ecommerce website. The advantage of selling online is customers buy anytime day or night. But to handle a large amount of products and visitors you need a good hosting platform.
As well as designing a website that directs customers to the products they are looking for easily, this needs to be supported by sales team who are on hand through direct messaging. Your customer needs come first and this should be reflected in the design, wether its featuring the best selling products on the home page or robust search facility.
On-Page Optimisation
When designing a website the focus should always be on the customers needs, great user experiences can keep customer relationships positive. Catering to customer needs is nothing new but with your website you can provide real in depth customer support in the form of how to documents, or you can have an online chat support facility.
This type of goal can also take the form of making things as easy as possible for your clients to interact with your business. Such as making appointments online or accessing members areas with tailored content to the user. Good customer service ensures a positive experience and the likely hood of future purchases.
Keyword Optimisation
Lead capture is a popular goal for websites, not everyone will purchase directly from a website but prefer to discuss their requirements before committing to anything. It’s important to drive these customers to supply their information so you can reach out to them directly is important.
Capturing this type of information can be done with pop ups or sign up forms asking for details. Converting this type of traffic begins with real informative content. Give them the opportunity to learn more and engage with your business on their terms.
Identify Link Building Opportunities
Finally the last goal we discuss is providing quality authoritative resources in the form of content on your website. To create high traffic on a website, you have to be an authority on the subjects people come for. Example of this type of website would be a news website, where accurate information is added regularly. Establishing trust with the reader is essential through credible authors willing to stand behind the information presented.
Another example would be industry experts in niche fields, providing tips and educational content creates an engaging platform.
Conclusion
Looking for a website with these goals in mind, contact us and we’ll help you succeed. Follow us on our socials including instagram, twitter and linkedin for tips and advice.
