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Brand Guidelines & Standards To Keep Your Branding Consistent
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Defining The Rules for your Brand
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.
Why are brand guidelines important? Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Customers perceptions are hugely important to brands and as a result, brand image and identity must be clear and consistent throughout their marketing. Without guidelines, brands can develop and distort over time potentially damaging your brand value and reputation.
What's Included in Brand Guidelines?
Starting with your brand statement and brand vision, we also identify your specific brand values. Also included are instructions on which logo you will use in the majority of situations as well as when to use a variation of that logo. Primary colour references are provided for use on print and online. Typefaces (Fonts) will be chosen for your branding and will be used across the various marketing materials.
We also provide icons for your products or services, basic marketing templates to be used on an ongoing basis and lastly, we create templates of social media graphics to be used and built upon.
Here is what we provide within our brand guidelines service
Frequently Asked Questions
The cost is calculated and depends on many factors which include: the amount of work that goes into the guidelines, the value the guidelines bring to the business, how large the business is and so on. Contact us directly for a quote.
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Our Branding Services
Strategically-Focused Branding Agency based in Scotland, working with companies in Edinburgh, Glasgow, London and across the UK and Europe.