BRAND IDENTITY DESIGNER

Brand Identity Building Your Personality & Promise To Your Customers

Build a positive Brand identity using visual elements like colour, design, and a logo that identify and distinguish the brand in consumers’ minds.

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BRAND IDENTITY

Distinctive and Memorable Branding

Brand identity is the combination of the visible elements of a brand. This includes colour, design, and logo that identify and distinguish the brand and its values in consumers’ minds. If a customer hears the name of a successful brand, then they would be able to think of associative colours or other identifiable elements from that brand.

Building a positive, cohesive brand image requires analysing the company and its market, and determining the company’s goals, customers, and message.

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ESSENTIAL ELEMENTS

Brand Building Foundations for your business

Companies can only establish themselves and achieve recognition when they successfully build their brand identity. If they have a strong brand identity then it can help them gain the attention, trust, and loyalty of their customers. Our aim here will be to explore things brands should do to build as well as strengthen their corporate brand identity.

Building Brand Positivity

Here is what we provide within our brand identity service

Wordmark or Logo

A logo or wordmark is one of the primary elements of an organization’s brand identity. The logo refers to a graphical symbol and wordmark is simply the name of the company that utilizes a distinct text-only typographic treatment.

Corporate Font

Type style to use throughout your marketing can be taken from the logo its self but that can be overused so its is essential to have a a few select complementary typefaces that can be used across all marketing materials.

Style Consistency

The style you use in materials that promote your business have to be consistent across all print, web and social media. so that your company is easily recognisable just from simple elements such as photos, illustrations, line art and brand colours.

Shape and Form

The Shape and form of different elements can have subtle effectiveness, evoking different feelings from the consumer and how they percievce your brand.

Theme Lines/Tag Lines

A Tag line can be a very effective visual element as well as audible element. If a tagline becomes popular, it will be easy to remember and associated as part of your brand.

Other Visual Elements

Many other graphical elements will help strengthen your brand identity. This could be just uses the swoosh from Nike logo or the simple curvy ribbon on the Coca-Cola logo.