BRAND GUIDELINES
Defining The Rules for your Brand
Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.
Why are brand guidelines important? Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.
BRAND GUIDELINES
What's Included in Brand Guidelines?
Starting with your brand statement and brand vision, we also identify your specific brand values. Also included are instructions on which logo you will use in the majority of situations as well as when to use a variation of that logo. Primary colour references are provided for use on print and online. Typefaces (Fonts) will be chosen for your branding and will be used across the various marketing materials.
We also provide icons for your products or services, basic marketing templates to be used on an ongoing basis and lastly, we create templates of social media graphics to be used and built upon.
Mission Statement
We write a short statement for your organisation, identifying the goal of the operation
Vision Statement
We write a vision statement outlining what your company wants aspires to become in the future
Brand Values
We define your brands core values, from the voice of your brand to the relationships between you and your customers
Logo Usage
We create a guide to how to use your logo in the correct manner to keep consistency throughout your brand
Colour Profiles
We set out the main and extended colours that your brand will be using with colour references for print and web
Typography
We define the typefaces your business will be using on the various marketing materials promoting your company
Iconography
We create corporate icons to be used throughout your branding to symbolise your goods or services
Basic Marketing Materials
We design letterhead, business cards, brochure and flyer layout designs using your branding
Social Media
We create a series of templates for posting graphics on Facebook, Instagram, Twitter and Linkedin
Photography
We choose and define the photo styles that fits with your branding and best shows off your brand values
Promotional Item Materials
We design layout templates for promotional items including mugs, bags and clothing using your branding
Exhibition Branding
We create exhibition design templates including banners, flags and wall graphics using your branding
We would love to hear from you, please fill out the form below to see how we can help you!
Our Branding Services
Strategically-Focused Branding Agency based in Scotland, working with companies in Edinburgh, Glasgow, London and across the UK and Europe.