Brand Strategy

Brand Strategy is essential to achieving successful long-term goals and building a strong competitive brand in the marketplace.

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BRAND STRATEGY

We develop rigorous and inspiring creative strategy recommendations that address your business and brand experience goals.

A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and build strong brands.
The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.

Creative strategy fuses insight and transformational thinking to determine the character and tone of a brand, as well as drivers of relevance and differentiation.

Our capabilities are driven by a proprietary brand model called the ‘Brand Plus’ and include brand idea development, purpose, values, personality and positioning. This feeds into brand architecture, customer experience definition, future visualisation and brand world development, messaging strategy, naming, co-branding, partnership strategy and EVP and employer branding.

BRAND STRATEGY

What is Brand Strategy?

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.

(We’ll get into that more in a bit.)

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

First, let’s clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name.

In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.

So to help you rein in what many marketers consider more of an art and less of a science, we’ve broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages.

Creative strategy fuses insight and transformational thinking to determine the character and tone of a brand, as well as drivers of relevance and differentiation.

Our capabilities are driven by a proprietary brand model called the ‘Brand Plus’ and include brand idea development, purpose, values, personality and positioning. This feeds into brand architecture, customer experience definition, future visualisation and brand world development, messaging strategy, naming, co-branding, partnership strategy and EVP and employer branding.

BRAND STRATEGY

Essentials for Creating a Strong Company Branding

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company’s character that make it identifiable.

(We’ll get into that more in a bit.)

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

First, let’s clear up the biggest misconception about brand strategy: Your brand is not your product, your logo, your website, or your name.

In fact, your brand is much more than that — it’s the stuff that feels intangible. But it’s that hard-to-pin-down feeling that separates powerhouse and mediocre brands from each other.

So to help you rein in what many marketers consider more of an art and less of a science, we’ve broken down seven essential components of a comprehensive brand strategy that will help keep your company around for ages.

Purpose

Your brand purpose consists of the central motivating aim of your brand, organization or company—the reason you get up in the morning.

Consistency

In an effort to give your brand a platform to stand on, you need to be sure that all of your messaging is cohesive.

Emotion

Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations.

Flexibility

In this fast-changing world, marketers must remain flexible to stay relevant. On the plus side, this frees you to be creative with your campaigns.

Employee Involvement

cohesive digital experience, it's equally important for your employees to be well versed in the how they should be communicating with customers and representing the brand.

Loyalty

If you already have people that love you, your company, and your brand, don’t just sit there. Reward them for that love.

BRAND STRATEGY

How we work with you.

We make it easy to work with us using simple processes
1

Consultation

We have a chat about your new business or thoughts of rebranding your current business
2

Brand Strategy

After the Consultation we send you a Brand Strategy form where we learn more from you.
3

Estimate & Quotation

We send you a cost based on your Consultation and Brand Startegy form

We would love to hear from you, please fill out the form below to see how we can help you!