We provide SEO services to companies who want to rank higher on Google search results and increase their organic website traffic.
SEO AGENCY
SEO Will Help Your Website Be Found High On Search Engines
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SEARCH ENGINE OPTIMISATION
SEO Agency Optimising Websites to Increase Organic Traffic
SEO (Search Engine Optimisation) is our expertise, and our experience means that you get first-class service no matter the industry or size of your business. All of the websites are built with your business goals in mind but most companies who come to us ask ‘I have an amazing-looking website, but no one is finding it on search engines. SEO is the key to being found organically on search engines, it is essential for successful growth in visitors from search terms.
Is SEO worth the money? The short answer is yes! Having a great-looking website that shows your great products is not much use if no one knows your website is there. Sure you can advertise on Google and social media but the best bang for your buck is organic Search Engine Optimisation. It is the most cost-effective way to drive long-term traffic to your website as opposed to short-term traffic from paid advertising online.
We tailor our optimisation service to your individual business website, using our core advanced SEO methods to increase your online visibility and generate more visitors to your website.
The methods we use include: Indexing a website, Technical SEO, Keyword Research, Link Building, On-Site Optimisation, SEO Copywriting, Page Speed Optimisation, and Analytics. We will combine these elements to maximise the traffic you receive to your website.
Based in Dunfermline we provide SEO services throughout Fife, Edinburgh, Scotland, and the rest of the UK.
GROWING YOUR ORGANIC TRAFFIC
What's Included in Search Engine Optimisation?
We always start with an Audit of your website to determine where you currently rank on Google search results, then we discuss what your online goals are and create a plan based on your project goals.
Boost Your Organic Search
Our SEO solutions help you be found on organic searches in Google and Bing search engines.
SEO Audit
When we perform an SEO audit, we are evaluating how well your website is optimised for search engines. We look at indexing and crawlability of your website and what factors may be stopping it from reaching your goals. Here is what we do in an SEO audit:
- Check Website Is Mobile-Friendly
- Check Site Speed
- Check Indexing Issues
- Check On-Page SEO
- Analyse Organic Traffic
- Check For Broken Links
- Competitor Analysis
- Check Site Architecture
- Identity Opportunities To Improve
SEO Plan
SEO Planning also known as SEO strategy is where we provide a detailed plan of how we can improve your website’s search engine rankings. This is purely to help with organic traffic through search engines. Our plans include looking at: This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.
- Technical SEO
- Content Strategy
- On-Page SEO
- Link Building
- Off-Site SEO
- SEO Copywriting
Indexing
Indexing is where we ask Google to check the pages on the website and re-evaluate them to then change their rankings in a search engine. This can help your pages either get listed faster or boost them up the rankings. With indexing we look at:
- Optimise Pages
- Create sitemap
- Submit Pages To Google
Keyword Research
We perform keyword research by searching and analysing specific focussed keywords with the intent of applying the research data for the purpose of SEO or marketing. Keywords types we look at as part of keyword research:
- Short-Tail Keywords
- Long-Tail Keywords
- Questions
- Intent Targeting
On-Site Optimisation
On-page SEO is where we optimise a specific page on your website using a relevant keyword in order to make that page rank as high as possible in search engines. all on-page elements are optimised to make the page as strong as possible for search engines. When we perform on-page SEO we look at the following:
- Optimise URL, Page Title, And Meta Description
- SEO Writing Including Your keyword
- Optimise Images and metadata
Page Speed Optimisation
Page speed is where we measure the time it takes for content on webpages to load and then we look for solutions to make it faster. Page speed and site speed have an impact on your search ranking, the slower the website the less likely it will appear high on searches. We perform the following to speed up your webpage:
- Reduce Resources
- Minify Code
- Optimise Images
- Eliminate Render Blocking Resources
- Web Hosting
- Cache-Control
Technical SEO
Technical SEO is where we look at your website and server optimizations to help the indexing of your website on Google. This helps your ranking in organic searches. We look at:
- Make Website Mobile-Friendly
- Fix Crawl Errors
- Use SEO-Friendly URL Structure
- Fix Broken Links
- Improve Your Site Speed
Link Building
Link building is a tried and trusted technique we use to increase search engine ranking. How relevant your page is determined by how many good quality links there are to your website, the more links the more valuable your content is. We look at the following:
- Competitor Analysis
- Build Your Outreach
- Find Relevant Websites
- Build a List of Target Sites
Analytics
Our analytics collects data from visitors to your website, where they are from, and what they are looking at on your website. The results will indicate the habit of visitors and will best inform you of what is needed in terms of changes for SEO.
- Implement tracking code
- Provide Monthly Analytics
Off-Site Optimisation
Off-Page optimisation is where we look at external factors outwith your website to help your website ranking improve. We look at the following measures to create high-quality backlinks:
- Backlinks From High Authoritative Websites
- Obtain Good Reviews and Recommendations
- Create Off-Site References
- Google My Business Listing
SEO Copywriting
SEO copywriting is where we create sentences and paragraphs of text together on the web page with compelling words that entice the reader to take action such as buying or subscribing. The writing must have certain keywords/phrases included to optimise it for search engines. Below are examples of what, when, why, and where we perform SEO Copywriting
- Regular Blogging
- Drive Traffic To The Website
- Increase Email Subscribers
- Increase Social Mentions
How Do You Measures Results?
That Depends On Your Search Goals
Ranking higher in Google search results is an ongoing process and that’s why it can take 4-12 months to see the results you are looking for. Remember your competition is doing the exact same, trying to get as high up on organic searches to increase their traffic.
Key Performance Indicators such as where you place on google search for certain search terms will show whether your goals are successful.
Keep Content Fresh
Delivery is free for all UK mainland deliveries. Highlands and Islands will be additional cost.
Payment & Billing
Payment in full at the end of each month.
KPIs
Key Performance Indicators are the metrics that demonstrate progress towards your goals.
We Improve Your Google Search Engine Results
We use SEO techniques including On & Off Page Optimisation, Technical SEO, and Content Planning to get the results you desire.
Strategy is at the heart of every project we take on. An SEO Audit is essential to determine where your site ranks and why it ranks there. Then a strategy based on the focus key phrases you want to be ranked on has to be implemented as well as fixing any technical SEO issues.
Search Engine Optimisation for your website is a long-term solution to increasing traffic to your website. Although results can come quickly in certain cases, the process of gaining more traffic takes months to yield positive results.
Frequently Asked Questions
How much does it cost for Search Engine Optimisation?
The cost is calculated and depends on many factors which are different for every project and business we work with. It begins with an SEO audit to determine an SEO plan, which will include: how many keyphrases be listed under, the amount of pages to be optimised, title tag optimisation, link building, page speed optimisation (hosting can factor into this), content creation and more… Contact us to discuss your website and start the process of ranking it higher.
How long does it take for Advanced SEO to work?
In short it can take between 4-12 months for changes to take effect. The longer answer is based on all the factors that we discuss when creating your SEO plan. Targeting low-competition keywords, results can be seen within 4-6 months but for very competitive keywords it will take longer.
We would love to hear from you, please fill out the form below to see how we can help you!
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Strategically-Focused Website Design Agency based in Scotland, working with companies in Edinburgh, Glasgow, London and across the UK and Europe.
